The increased willingness of consumers throughout the globe to move beyond their comfort zones, as seen by the 39% of global spirit drinkers who are actively sampling new types, is especially prevalent among Millennials. Distillers will now have a new approach to marketing to experienced consumers, by developing different types of products. The makers of craft distillers should strive to enhance their goods by attempting to include new and different ingredients while also finding new ways to approach the kind of items that customers wish to explore. Consumers are most inclined to experiment with new or different sorts of whiskey, followed by vodka and liqueurs. As a result, distillers should strive to extend their product offerings within these high-demand areas. Using more flexible spirits, like gin, distillers could develop inventive mixtures to provide maximum coverage and decrease financial risk.